Business Intelligence
Analytics
Geneva · Data period 2021–2024 · 150 customers · Synthetic dataset
Total Revenue
$2.40M
USD · All periods
Total Orders
179
Confirmed + delivered
Avg. Order Value
$13,407
Per transaction
Active Customers
150
Unique buyers
Revenue Over Time
Monthly · 2021–2024
Monthly Revenue (USD)
Product Performance & Funnel
All periods
Revenue by Collection (USD)
Purchase Funnel
↓ 33.6%
↓ 14.9%
↓ 8.1%
↓ 13.3%
Customer Segments
KMeans · 4 clusters · RFM features
Segment Intelligence
| Segment | Customers | Avg. Orders | Avg. Spend | Avg. Recency | Churn Risk |
|---|---|---|---|---|---|
| High Value | 22 | 2.4 | $8,900 | 48 days | 12% |
| Loyal | 41 | 1.8 | $5,200 | 92 days | 28% |
| Occasional | 58 | 1.2 | $3,100 | 210 days | 54% |
| At Risk | 29 | 1.0 | $1,800 | 380 days | 81% |
ML Model Outputs
Trained on synthetic transaction data
Churn Model · Random Forest
29
customers flagged as high churn risk (>70% probability). Concentrated in the At Risk segment with recency > 300 days.
RF Classifier
LTV Model · Gradient Boosting
$6,200
average predicted lifetime value across the High Value segment. Overall customer base avg. predicted LTV: $2,800.
GBM Regressor
Recommendations · Cosine Similarity
87%
of customers with 2+ orders received a cross-sell recommendation. Top pairing: Chronos Sport → Perpetuelle I.
Item-Based CF
All data is synthetic · Generated with Faker · Portfolio / Learning Use Only · Aurum Tempus SA is a fictional brand